Independent business valuation & advisory

What is your
business
really worth?

A buyout. An acquisition. An offer on the table. Get a valuation you can examine, with the assumptions and financial reasoning behind the number.

Dr. Manny ReynaDBA · MACY · MBA · BBA · PMPArmy veteran. Business owner. Your direct adviser.
Dr. Manny Reyna, founder
FOUNDER & PRINCIPALDr. Manny ReynaMeet your adviser ↗
Founder featured inBUSINESS INSIDERBiggerPocketsOwnership experience. National coverage.

Selected engagements

The asking price is a claim.
The analysis tests it.

Anonymized valuation and acquisition work completed by Dr. Reyna. The analysis is specific to each assignment's facts and intended use.

Commercial services

$1.3M offer

Was the offer supported?

Compared standalone business value with a proposed $1.3 million offer. The supported value remained below the offer across the earnings sensitivities tested.

The client's final transaction decision is not disclosed.

Pest control

Cost of capital

What did the risk assumptions change?

Developed a total-beta cost-of-capital build and tested valuation sensitivity. Accounting for an undiversified owner's risk reduced modeled value relative to a diversified-buyer discount-rate assumption.

The client's final decision is not disclosed.

Manufactured housing

28 pads

Did the advertised return hold up?

Underwrote a community advertised at a 9.55% cap rate. The analysis produced a cap rate below 5%, identifying a material gap to investigate before committing.

The buyer's final purchase decision is not disclosed.

Selected prior engagements do not predict another assignment's conclusion or outcome. Client identities remain confidential.

Discuss your assignment ↗

Our expertise

Value the business.
Understand the numbers.

From establishing business value to understanding the drivers behind it, we connect sound financial information with better business decisions.

01 / VALUATION

Business Valuation

Business valuations for ownership transitions, buyouts, acquisition decisions, and disputes. Defined scope, transparent methodology, and supporting analysis.

Explore valuation
02 / OPERATIONS

Bookkeeping & Reporting

Clean books, reconciliations, organized financial records, and owner-ready management reporting. Establish a financial foundation you can actually use.

Explore financial operations
03 / ADVISORY

Strategic Finance

Profitability analysis, cash-flow forecasting, decision models, financial due diligence support, and owner advisory.

Explore advisory
Dr. Manny Reyna, founder of Reyna Valuation and Advisory

Meet the founder

Dr. Manny Reyna

DBAMACYMBABBAPMP

Academic depth. Enterprise experience. An owner's perspective.

Dr. Reyna brings experience in corporate strategy, banking, financial modeling, business ownership, and completed valuation engagements. An Army medic veteran and Texas rental-property owner, he understands the difference between what a spreadsheet projects and what a business actually delivers.

Doctor of Business Administration · University of the Incarnate Word
Master of Science in Accountancy · Texas A&M University-Corpus Christi
MBA in Entrepreneurship · St. Edward's University
BBA · Texas State University
Project Management Professional (PMP)

Work directly with the founder, from the initial scope discussion through the analysis and report walkthrough.

Meet Dr. Reyna ↗

Dr. Reyna does not currently hold CPA or CVA credentials. The firm does not provide audit or attest services.

Who we serve

Built for the moments that matter.

Owners & operators

Understand enterprise value, improve visibility into cash flow, and make more informed ownership decisions.

Attorneys & advisers

Engagement-specific financial analysis for ownership, partner, and business disputes, subject to scope and qualifications.

Buyers & investors

Assess earnings quality, assumptions, acquisition economics, and downside exposure before making commitments.

In the press

An ownership story
covered nationally.

Coverage of Dr. Reyna's investing and rental-business experience in Business Insider and BiggerPockets.

Media coverage concerns the founder's investing experience and does not constitute an endorsement of advisory services.

Start a conversation

Before you agree to a number,
understand what supports it.

Tell us what you're evaluating. We'll establish fit and scope before requesting sensitive financial records.