Independent business valuation & advisory
What is your
business
really worth?
A buyout. An acquisition. An offer on the table. Get a valuation you can examine, with the assumptions and financial reasoning behind the number.

Selected engagements
The asking price is a claim.
The analysis tests it.
Anonymized valuation and acquisition work completed by Dr. Reyna. The analysis is specific to each assignment's facts and intended use.
Commercial services
$1.3M offerWas the offer supported?
Compared standalone business value with a proposed $1.3 million offer. The supported value remained below the offer across the earnings sensitivities tested.
The client's final transaction decision is not disclosed.Pest control
Cost of capitalWhat did the risk assumptions change?
Developed a total-beta cost-of-capital build and tested valuation sensitivity. Accounting for an undiversified owner's risk reduced modeled value relative to a diversified-buyer discount-rate assumption.
The client's final decision is not disclosed.Manufactured housing
28 padsDid the advertised return hold up?
Underwrote a community advertised at a 9.55% cap rate. The analysis produced a cap rate below 5%, identifying a material gap to investigate before committing.
The buyer's final purchase decision is not disclosed.Selected prior engagements do not predict another assignment's conclusion or outcome. Client identities remain confidential.
Discuss your assignment ↗Our expertise
Value the business.
Understand the numbers.
From establishing business value to understanding the drivers behind it, we connect sound financial information with better business decisions.
Business Valuation
Business valuations for ownership transitions, buyouts, acquisition decisions, and disputes. Defined scope, transparent methodology, and supporting analysis.
Explore valuationBookkeeping & Reporting
Clean books, reconciliations, organized financial records, and owner-ready management reporting. Establish a financial foundation you can actually use.
Explore financial operationsStrategic Finance
Profitability analysis, cash-flow forecasting, decision models, financial due diligence support, and owner advisory.
Explore advisory
Meet the founder
Dr. Manny Reyna
Academic depth. Enterprise experience. An owner's perspective.
Dr. Reyna brings experience in corporate strategy, banking, financial modeling, business ownership, and completed valuation engagements. An Army medic veteran and Texas rental-property owner, he understands the difference between what a spreadsheet projects and what a business actually delivers.
Master of Science in Accountancy · Texas A&M University-Corpus Christi
MBA in Entrepreneurship · St. Edward's University
BBA · Texas State University
Project Management Professional (PMP)
Work directly with the founder, from the initial scope discussion through the analysis and report walkthrough.
Meet Dr. Reyna ↗Dr. Reyna does not currently hold CPA or CVA credentials. The firm does not provide audit or attest services.
Who we serve
Built for the moments that matter.
Understand enterprise value, improve visibility into cash flow, and make more informed ownership decisions.
Engagement-specific financial analysis for ownership, partner, and business disputes, subject to scope and qualifications.
Assess earnings quality, assumptions, acquisition economics, and downside exposure before making commitments.
Our engagement process
Defined from the beginning.
01. Understand the decision
We discuss the business, intended use, timing, and available records.
02. Confirm scope and fit
We assess qualifications, conflicts, deliverables, and the proposed fee before engagement.
03. Deliver the work
Analysis is completed against the agreed scope and explained in plain language.
In the press
An ownership story
covered nationally.
Coverage of Dr. Reyna's investing and rental-business experience in Business Insider and BiggerPockets.
Media coverage concerns the founder's investing experience and does not constitute an endorsement of advisory services.
Start a conversation
Before you agree to a number,
understand what supports it.
Tell us what you're evaluating. We'll establish fit and scope before requesting sensitive financial records.